Can I sell digital products on Shopify?

Yes — Shopify supports digital downloads, courses, memberships, and services alongside physical products.

How much does Shopify cost?

Plans start at $39/month (Basic) with a free trial. Starter plan at $5/month is available for social selling and link-in-bio stores.

Do I need design skills?

No — Shopify has hundreds of professional themes with drag-and-drop customization. No coding or design experience required.

Shopify News

Tailwind Labs Is Joining Shopify

September 9, 2026

Tailwind Labs is joining Shopify to give Tailwind CSS a stable home and develop the framework alongside real commerce products. Tailwind CSS and the team’s other open-source projects will remain MIT-licensed, with the same team continuing to lead maintenance. Existing customers will retain access to Tailwind Plus and ui.sh, but new customer signups are closing as the team focuses on Tailwind CSS at Shopify.

Meta is now an AI channel in your admin

September 8, 2026

Meta now appears alongside your other AI channels in Agentic Storefronts in your admin. Your products are shared with Meta by default through Shopify Catalog. You can manage acess for Catalog and direct checkout, and view performance for Meta in your agentic settings. Learn more about selling on Meta.

Product variants now support multiple barcodes

September 8, 2026

Until now, a product variant could hold one barcode. That's a problem when the same item arrives with a manufacturer's UPC on the box, your own private-label EAN on the shelf tag, and an ASIN on a marketplace listing. You had to pick one and keep the rest in a spreadsheet. Now you can add up to 20 barcodes to a variant, and any of them identifies the product. What you can do Add, scan, and remove barcodes right on the variant details page, or from the Shopify app on your phone. Give each barcode a type: UPC, EAN, ISBN, GTIN, or ASIN, and we'll check the value against that standard's format, so a mistyped digit gets caught as you enter it. You can also select Custom for internal codes that don't follow a standard. Update barcodes across many variants at once in the bulk editor. Import and export the full set using the Variant Barcodes column in your product CSV. Find products by any barcode on a variant, not just the first one. Channels continue to read the first barcode provided. What stays the same Your existing barcodes are already in place, so there's nothing to migrate. The first barcode on a variant is still the one used wherever a single barcode is expected, which means your

Permitted store staff can now see an identified customer's online cart in POS

September 3, 2026

Authorized staff can now view items from an identified customer's abandoned online checkout in Shopify POS. When a known customer shops in store, store staff can look them up in POS and see if they have any items in their online cart. Using this information they can offer to assist the customer with sizing or by answering product questions, and help complete the purchase in person. This update is available in Shopify POS v11.14 and requires permissions to be turned on. Enable "View abandoned checkouts" in Shopify Admin under Settings > Users > Roles > POS Role(s) > Customers. In order for an online cart to be displayed the customer must be identified, have an email address, have an eligible abandoned checkout, and the POS session must have location context. Only the products in the customer's online cart is viewable, not their browsing history. Learn more about viewing abandoned checkouts in POS.

Scan and search variants with multiple barcodes

September 1, 2026

Shopify POS can now identify a product variant using any barcode associated with it, making it easier for staff to find the right product when items have different barcodes across suppliers, channels, or packaging. What’s new? Staff can now scan or search for a product variant using any of its associated barcodes, including identifiers such as GTIN, EAN, ASIN, or SKU-based codes. Regardless of which associated barcode is used, Shopify POS will pull up the correct variant. This reduces the need to manually look up products when the barcode on an item differs from the primary barcode your store typically uses, helping staff find the right item faster during checkout, receiving, and inventory tasks. This update is automatically available in Shopify POS v11.14. Additional barcodes must first be associated with the product variant in Shopify Admin.

Check connectivity status from POS Home

September 1, 2026

You can now check your device’s connectivity status directly from POS Home. A new status icon makes it easier for staff to confirm that their device is connected and ready to sell before starting checkout. What’s new? Connectivity status has moved from the POS side navigation to POS Home, where it’s visible at a glance. Staff can select the status icon to open a popover with more details about their connection. By making connectivity easier to find, staff can identify and troubleshoot issues sooner instead of discovering a connection problem in the middle of a sale. This update is automatically available to all staff on Shopify POS v11.14. No setup or action is required.

Shopify Payments in the United Arab Emirates now available on the Advanced plan

August 26, 2026

Merchants on the Advanced plan in the United Arab Emirates can now accept payments through Shopify Payments, with no third-party gateway required. Shopify Payments was previously available only to merchants on the Plus plan. Set up Shopify Payments in your Shopify admin. Review eligibility and onboarding requirements for Shopify Payments in the United Arab Emirates.

US tax calculation accuracy improvements based on fulfillment location

August 24, 2026

Tax accuracy has improved for orders shipping to customers in the United States. Tax is now calculated using the fulfillment location that your order routing settings select for each order. For local pickup orders, tax is calculated from the pickup location. Now, if you fulfill orders from multiple locations, tax reflects where each order actually ships from, and your order records show the ship-from location used in the calculation. This is beneficial because tax rates can depend on where an order ships from, and your records are more accurate for reporting and filing. Learn more about order routing in the Shopify Help Center.

Review Shopify Payments balance activity with the new activity report

August 22, 2026

The Shopify Payments activity report gives you a clearer way to understand how money moved through your Shopify Payments balance over a selected date range. You can open it from Finance > Documents > Shopify Payments activity report or from the Payouts page, then generate a report that brings together your starting balance, gross activity, fees, payouts, and ending balance in one place. Use the report when you're closing a month, checking why your Shopify Payments balance changed, or reviewing activity before payouts reach your bank account. The report is organized around balance activity and transaction dates, so it gives a different view than payout-by-payout exports from the Payouts page. You can also export the report as a PDF for your records or finance workflows. The activity report helps you review balance movement across a period, while the Payouts page remains the place to review individual payout deposits. Learn more

Checkout now defaults to last used payment method for signed-in customers

August 21, 2026

Checkout now remembers a signed-in customer's last-used payment method and pre-selects it on future purchases. This feature is only enabled for checkout flows where saved payment methods are enabled on D2C and B2B.

Bulk staff setup with CSV import

August 21, 2026

You can now create, suspend, and reactivate staff accounts in bulk by uploading a CSV file in Shopify admin. This update helps reduce manual setup for larger teams by letting you bulk create admin or POS staff accounts with assigned PINs and suspend or reactivate existing users in one upload. It’s especially useful for seasonal hiring, store expansion, and fast offboarding, when teams need to make staff changes quickly and accurately. To use this feature, go to Settings > Users > Import in Shopify Admin. Download the sample CSV template there to get started. Learn more about importing users in bulk using a CSV file.

A redesigned Point of Sale channel page with an easy entry point to the POS editor

August 17, 2026

We've redesigned the Point of Sale channel page in your Shopify admin so your in-store setup and performance are right where you start. The page now opens with a Customize the in-store experience section that previews your store's actual lock screen, customer display, and receipts, so you can see what your staff and customers see and open the POS editor for any of them in one click. You can still open the editor from Point of Sale > Settings > Customization as well. 🛍️ You can also read your in-store performance from the same page. A new Analytics section shows gross sales, orders, discounts, and returns for today, the last 7 days, or the last 30 days, and you can filter by location if you sell from more than one store. Each metric links through to the full report. Managing your retail setup is quicker too, with direct links to manage your staff and locations. If you haven't set up a POS device yet, you'll see a QR code to download the Shopify POS app and start selling in person. The new page is available to everyone using the Point of Sale channel, and staff need analytics permissions to see the analytics section. Learn more on https://help.shopify.com/en/manual/sell-in-person/ge

Recommended changes to checkout field settings are now available

August 13, 2026

Eligible stores can now get personalized recommendations for customer information settings from the Checkout settings page in Shopify admin. These recommendations help you collect more complete customer details at checkout so you can reconnect with past shoppers more effectively and personalize your marketing. New stores already use these recommended settings by default. Recommendations may include setting customer contact method to email-only, requiring first and last name, or optionally collecting shipping address phone number. You can review recommendations and apply any changes directly from Checkout settings. Existing store settings won’t change unless you apply the recommendations.

Taxes now recalculate when you change an order's shipping address

August 13, 2026

Update: Tax rates vary by destination. Previously, the original destination tax stayed on the order even after you updated the shipping address, so your financials and tax reporting could drift out of sync. Now the order reflects the taxes for where it's actually shipping, which keeps your records accurate. Taxes are recalculated for the new shipping address, and you’ll see a preview of the updated amounts before saving. If the change creates a payment difference, you'll see it before you save, so you can choose to send an invoice to the customer. Learn more about editing a shipping address in the Shopify Help Center.

DHL Express is now available in the UK, Germany, France, Italy, and Spain

August 13, 2026

DHL Express is now available in the UK, Germany, France, Italy, and Spain. Merchants in these markets can buy domestic and international shipping labels from their Shopify admin, with no third-party app or separate DHL account required. What's included: * Competitive DHL Express rates * Domestic and international label buying, right from your admin * Customs documentation generated automatically for international orders * DHL On Demand Delivery, so customers can reschedule a delivery, redirect their shipment to another address, leave it with a neighbor, or collect from a DHL service point * Available on any Shopify plan, with no app, no monthly fee, and pay per label To buy a label, go to any order in your admin and select Create shipping label. Learn more about buying shipping labels on Shopify.

Managed Markets is ending Delivered Duty Unpaid (DDU) support

August 11, 2026

On August 24, 2026, Shopify Managed Markets will stop supporting delivered duty unpaid (DDU) in every country and region where it supports delivered duty paid (DDP). What's changing Markets that use or inherit DDU automatically move to DDP wherever Managed Markets supports it. Customers in those markets will now pay duties and taxes at checkout, not to the carrier or customs on delivery. Collecting duties and taxes at checkout helps avoid surprise costs on delivery and makes international shopping more predictable. What you need to do If you want your customers to keep paying on delivery, turn off Shopify Managed Markets before August 24, 2026. Otherwise, no action is needed. Learn more about Managed Markets in the Shopify Help Center.

Enhanced printed receipt editor

August 11, 2026

We've updated printed receipts in Shopify POS so you can manage sale, return, exchange, gift, and gift card receipts in one place. Return and exchange receipts now print as a single section with one amount summary at the bottom, instead of two separate sections with two subtotals. What’s new? The new content editor in the POS channel applies your branding, header, and footer across every receipt type, lets you override by location only when you need to, and includes built-in fields for return policy, signature line, and regional tax IDs (VAT, GST/QST, ABN). Gift receipts no longer show line items so you can print multiple at once, and you can choose whether gift card receipts print automatically. For everyday changes that used to require the Liquid editor, you can now do it directly in the editor with a real-time preview. Migrating from Liquid customizations If your shop uses a customized Liquid receipt template, you have until January 1, 2027 to move to the new editor. Preview and configure your new template in the content editor while your existing Liquid template keeps printing. When you're ready, flip the shop-level switch to make the new format live. Note that switching is irr

See Shop Campaigns performance in your analytics tools

August 10, 2026

Shop Campaigns performance data, including ad spend, sales, ROAS, and customer acquisition cost, is now available through ShopifyQL. This means your analytics and reporting apps can pull Shop Campaigns data directly, so you can see campaign performance alongside your other marketing channels. What this means for you If you use an analytics app like Triple Whale, Northbeam, or Elevar, your provider can now integrate Shop Campaigns data into their dashboards. Check with your provider on their timeline. If your team builds custom reports in tools like Power BI, Tableau, or Looker Studio, you can connect to this data through ShopifyQL. You can also view Shop Campaigns directly in the Analytics or Advertising tab in your admin. What's available Campaign-level performance by customer segment and time period: ad spend, sales, orders, return on ad spend, average order value, and average customer acquisition cost. Learn more about Shop Campaigns reporting

Microsoft Advertising now available in Campaign Autopilot

August 4, 2026

Get more reach with Microsoft Advertising Microsoft Advertising is now available as a channel in Campaign Autopilot. Autopilot can help create a Microsoft Advertising account for you or connect to an existing one, then run Performance Max campaigns alongside your other channels. Budget is allocated automatically based on performance across all your connected channels. Campaign Autopilot is available in early access. Head to the growth tab to sign up or get started.

WhatsApp Marketing in Shopify Messaging

July 29, 2026

WhatsApp marketing is now part of Shopify Messaging — a new channel to engage your customers.

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DoorDash in the Shopify App Store

July 14, 2026

DoorDash is now in the Shopify App Store. Connect your store to get discovered by local shoppers looking for on-demand delivery, adding same-day local fulfillment to your Shopify storefront.

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Sidekick Works with Your Apps

June 21, 2026

Shopify Sidekick now works with your apps — get answers and take action in apps like Klaviyo and Checkout Links, right from your conversation.

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Campaign Autopilot

June 21, 2026

Your store runs 24/7 — now your marketing does too. Meet Campaign Autopilot: automate everything from paid ads to email right from the Shopify admin.

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Build a Shopify Store with v0, Replit, or Manus

June 21, 2026

Three new places to spin up a Shopify store: build with v0, Replit, or Manus — then sell with Shopify. Part of Shopify's push to let you build, manage, and scale your store with the AI tools you already use.

Universal Commerce Protocol Live for All Merchants

May 17, 2026

Universal Commerce Protocol is now live for all Shopify merchants. Teach your agent to search billions of products with Shopify Catalog, build carts, and check out with the new UCP skill.

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Manage Your Shopify Store in ChatGPT or Claude

May 5, 2026

Shopify now lets you manage your store directly inside ChatGPT or Claude — get insights, add products, look up orders, and more, all without leaving the chat.

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The Shopify AI Toolkit Is Here

April 11, 2026

Manage your store with your favorite agent.
Claude Code, Codex, Cursor, VS Code, and more.

Learn more → shopify.dev/docs/apps/build/ai-toolkit

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