Rob Kalin
Founder
Global marketplace for handmade, vintage, and creative goods — used by millions of indie makers and creators to sell their work.
Freemium·Marketplace·E-commerce·Handmade·Digital Products
Freemium·Marketplace·E-commerce·Handmade·Digital Products
What is Etsy?
Etsy is the largest global marketplace dedicated to handmade, vintage, and creative goods. Open a shop, list products (physical or digital), and tap into millions of buyers actively looking for one-of-a-kind work. Etsy handles discovery, payments, and reviews; you focus on the craft.
Especially popular with illustrators, photographers, print sellers, designers, and physical-goods makers building a creator business on the side or full-time.
Features
- Sell handmade, vintage, and digital goods
- Built-in audience of millions
- Listing fees + per-sale commission
- Etsy Ads and Offsite Ads for promotion
- Stats, payouts, and shop management tools
FAQs
Common questions about Etsy
Is Etsy free to sell on?
Etsy is free to open a shop, but charges $0.20 per listing plus a transaction fee on each sale.
Can I sell digital products on Etsy?
Yes — digital downloads are a major Etsy category, and they are auto-delivered to buyers after purchase.
Insights
Traffic and momentum for Etsy
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What are alternatives to Etsy?
6 similar tools
Shopify
Build and run an online store — e-commerce platform with themes, payments, inventory, and AI tools for creators selling products.
Stripe
Payments and financial infrastructure for the internet — checkout, subscriptions, invoicing, marketplaces, fraud tools, and tax, in 135+ currencies.
Plaid
Connect your app to users' bank accounts — the API that powers fintech. Build financial products with easy, safe, and reliable data access.
Squarespace
All-in-one website builder with designer templates, drag-and-drop editing, built-in SEO, email marketing, scheduling, and a full online store.
Whop
A marketplace and platform for creators and developers to sell and monetize digital products, memberships, communities, courses, and apps.
Reetail
Reetail is for real-world businesses — not just digital shops. Get a custom domain, let customers order for local pickup, share QR codes in-store, and sell online. No coding, no complexity.
Etsy Affiliates / Creator Collective
Official program details- Commission
- Percentage of qualifying sales; rate set case-by-case
- Attribution
- 30 days web; 7 days app
- Eligibility & terms
- Application approval; affiliate track for editorial/blog sites, Creator Collective for social creators with 500+ followers. Cashback/voucher sites excluded. Sales generally validate after 30 days.
Team
The people behind Etsy
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