Tobias Lütke
Co-founder and CEO
Build and run an online store — e-commerce platform with themes, payments, inventory, and AI tools for creators selling products.
Paid·E-commerce·Online Store·Digital Products
Paid·E-commerce·Online Store·Digital Products
What is Shopify?
Shopify is the leading e-commerce platform for building and running an online store. Creators use it to sell physical products, digital downloads, prints, merch, courses, and services. Choose from hundreds of customizable themes, set up payments in minutes, and manage inventory, shipping, and taxes from one dashboard.
Shopify's AI tools help write product descriptions, edit product photos, and optimize your store for search. With integrations for social selling (Instagram, TikTok, Facebook), email marketing, and analytics, Shopify is a complete commerce platform. Plans start at $39/month with a free trial to get started.
Features
- Drag-and-drop store builder
- Hundreds of customizable themes
- Built-in payments and shipping
- AI product descriptions and image editing
- Sell digital and physical products
FAQs
Common questions about Shopify
Can I sell digital products on Shopify?
Yes — Shopify supports digital downloads, courses, memberships, and services alongside physical products.
How much does Shopify cost?
Plans start at $39/month (Basic) with a free trial. Starter plan at $5/month is available for social selling and link-in-bio stores.
Do I need design skills?
No — Shopify has hundreds of professional themes with drag-and-drop customization. No coding or design experience required.
Insights
Traffic and momentum for Shopify
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What are alternatives to Shopify?
6 similar tools
Stripe
Payments and financial infrastructure for the internet — checkout, subscriptions, invoicing, marketplaces, fraud tools, and tax, in 135+ currencies.
Whop
A marketplace and platform for creators and developers to sell and monetize digital products, memberships, communities, courses, and apps.
Reetail
Reetail is for real-world businesses — not just digital shops. Get a custom domain, let customers order for local pickup, share QR codes in-store, and sell online. No coding, no complexity.
Squarespace
All-in-one website builder with designer templates, drag-and-drop editing, built-in SEO, email marketing, scheduling, and a full online store.
Etsy
Global marketplace for handmade, vintage, and creative goods — used by millions of indie makers and creators to sell their work.
Plaid
Connect your app to users' bank accounts — the API that powers fintech. Build financial products with easy, safe, and reliable data access.
Shopify Affiliate Program
Official program details- Commission
- Up to US$150 per qualifying Basic, Grow or Advanced plan referral; varies by customer location.
- Eligibility & terms
- New merchants on full-price eligible plans. The Shopify tool is covered; free reports themselves do not create a commission event.
Team
The people behind Shopify
Daniel Weinand
Co-founder; former Chief Design Officer
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