Instagram

Meta’s photo and video app. It is testing Features, long horizontal videos, alongside Reels, Series, Live, and Instagram for TV.

Free·Social·Video·Reels·Creators

What is Instagram?

Instagram is Meta’s photo and video sharing app, at https://www.instagram.com. On October 26, 2026, Instagram head Adam Mosseri posted a conversation with VP of Product Tessa Lyons about longer videos called Features, and how they fit with Reels, Series, Live, and TV. He wrote that the test is early.

In an interview with Colin and Samir, Mosseri said creators can link up to 8 clips that show up in the feed and drive to the full Feature. The Verge reported spokesperson Megan Buckley saying Features are expanding to the US in a small test and are already testing with some creators in Brazil, along with clips that point to a long video, a Series of Reels, and live-video discovery. The Hollywood Reporter reported a Monday US test of horizontal videos up to 90 minutes with select creators, that a Reel can link to the full Feature, and that Features play on mobile.

It also reported Instagram for TV expanding to Apple TV in the US, and Lives in the Reels tab launching in Indonesia and Brazil. Instagram has not published an ad-revenue share for Features.

Pricing: Instagram’s consumer app is free. Instagram has not published an ad-revenue share for Features.

Features

Photo and video sharing from Meta
Testing Features, horizontal videos up to about 90 minutes
Creators can link up to 8 clips that drive to a full Feature
Series hub for episodic Reels, Lives in the Reels tab, and Instagram for TV

FAQs

Common questions about Instagram

What are Instagram Features?

Features are longer, horizontal videos Instagram is testing. The Hollywood Reporter described a US test of videos up to 90 minutes. Adam Mosseri introduced them with VP of Product Tessa Lyons on October 26, 2026.

How do Reels relate to a Feature?

Colin and Samir posted Mosseri’s point that creators can link up to 8 clips that show up in the feed and drive to the full Feature. The Hollywood Reporter reported that a Reel can link to the full feature.

Where is Features available?

The Verge reported spokesperson Megan Buckley saying Features are expanding to the US in a small test and are already testing with some creators in Brazil. The Hollywood Reporter described a Monday US test with select creators.