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Instagram vs YouTube

Compare Instagram and YouTube - features, pricing, and which is better for your workflow.

What is Instagram?

Meta’s photo and video app. It is testing Features, long horizontal videos, alongside Reels, Series, Live, and Instagram for TV.

Price: Free

  • Photo and video sharing from Meta
  • Testing Features, horizontal videos up to about 90 minutes
  • Creators can link up to 8 clips that drive to a full Feature
  • Series hub for episodic Reels, Lives in the Reels tab, and Instagram for TV
Learn more about Instagram

What is YouTube?

The world's largest video platform — upload, grow a channel, monetize, and reach billions, with a steady stream of new creator tools.

Price: Free

  • Upload and host video at any scale
  • Shorts for short-form vertical video
  • YouTube Partner Program monetization
  • Channel analytics via YouTube Studio
  • Live streaming, memberships, and Super Thanks
Learn more about YouTube