The world's largest video platform — upload, grow a channel, monetize, and reach billions, with a steady stream of new creator tools.
YouTube is the world's largest video platform, home to everything from long-form uploads to Shorts, live streams, and podcasts. Creators build channels, grow audiences, and monetize through the YouTube Partner Program (ads, memberships, Super Thanks, and more), while YouTube Studio provides analytics and channel management. YouTube continually ships new creator features across Shorts, monetization, and editing.
Pricing model: Free
Common questions about YouTube
YouTube’s refreshed homepage lets you save custom feeds by describing a type of content, a topic or a vibe. Recommendations in those feeds keep updating as new videos arrive.
A simpler top bar puts your custom feeds alongside subscriptions, Movies & TV, Live and Music. You can add, edit or remove feeds there.
Other products to explore and follow.
The people behind YouTube
Meta’s photo and video app. It is testing Features, long horizontal videos, alongside Reels, Series, Live, and Instagram for TV.
Short-form video app. Tubi and TikTok named 12 creators on October 27 to develop 10 original series for Tubi.
The leading live-streaming platform for creators — stream gameplay, IRL, music, and more to a built-in community.
