Schedule and test discounts with Rollouts
By Steven Van ·
Shopify merchants can run a new offer on part of their store traffic, compare conversion against current discounts, and ship it with theme changes.
Discounts can now be included in Rollouts on Shopify, so an offer can be tested or launched alongside other store changes. The vendor announced the change in its changelog and lists three uses:
- Schedule discount changes: launch a new offer to a portion of online store traffic, then expand when ready.
- Compare offers: test a discount change against existing offers and review conversion results to help decide which to keep.
- Launch changes together: schedule a discount to go live with theme and checkout changes in a single rollout.
A discount's existing customer eligibility rules still apply. Discount start and end dates remain available for standalone promotions. Shopify has help documentation covering discounts scheduling and testing.
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