More channels and features now available in Campaign Autopilot
By Steven Van ·
Autopilot builds and runs ad campaigns from a budget and guardrails, now with SEO suggestions merchants approve, and is open to every Shopify merchant.
Campaign Autopilot is now available to all merchants, with more channels and a new SEO feature. Shopify says the announcement covers the wider rollout and the added channels.
How it works
Merchants set a budget and guardrails. Autopilot then looks at the store, its products and its customers, and builds a marketing campaign. It decides which channels to run on and what to spend where, and it shifts budget towards what is working.
- Setup is guided: connect or create ad channels, set a budget (a recommended starting figure is suggested and can be adjusted at any time), then add guardrails.
- Guardrails set how campaigns run and which actions need the merchant's approval.
- Ads are generated from the store's catalog, so no additional creative is needed.
- Results are tracked from sessions through to orders. Shopify says results take time as the system learns and does not guarantee them.
Channels
Campaigns can reach shoppers on Meta Ads, Microsoft Advertising, Snapchat, Shop and Shopify Messaging. X Ads is listed as coming soon. The product page also lists ChatGPT Ads as coming soon.
SEO suggestions
Campaign Autopilot now suggests SEO optimizations for products, which merchants can review and approve. SEO updates can also be requested directly in Sidekick, which can also walk through marketing strategy or help change controls.
Getting started
Campaign Autopilot is in the Growth tab of the Shopify admin. Shopify points to its Help Center for more detail.
