Meta is now an AI channel in your admin
Products sync to Meta by default via Shopify Catalog, with controls to manage access and check performance in the admin.
Meta now appears as an AI channel in the Agentic Storefronts section of the Shopify admin, alongside a store's other AI channels.
- Products are shared with Meta by default through Shopify Catalog.
- Merchants can manage access for Catalog and direct checkout.
- Performance for Meta can be viewed in agentic settings.
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