Create WhatsApp marketing automations in Shopify Messaging
By Steven Van ·
Pre-built abandoned browse, cart and checkout templates are available in Messaging > Automations, and WhatsApp can be added to custom automations.
Shopify Messaging can now send WhatsApp messages as Shopify marketing automations, as described in the Help Center. They join email and SMS, which the app already supports.
Templates and custom automations
Pre-built WhatsApp templates are available for abandoned browse, abandoned cart and abandoned checkout. WhatsApp can also be added to automations you build yourself.
Where to set it up
Automations are created from Messaging > Automations in the Shopify admin. They send when a customer takes a specific action, such as abandoning a cart or signing up for a newsletter.
Recipients and pricing
By default, an automation sends only to customers who are subscribed to marketing for the channel it uses. For Recover abandoned checkout email automations, this can be changed to all customers. Pricing varies by channel, and the Help Center has a separate page on marketing automation pricing.
For a custom automation or one that includes a third-party app, Shopify points to building a workflow in the Shopify Flow app instead.
