Instagram tests long-form horizontal videos called Features
By Steven Van ·
Instagram is testing Features, horizontal videos up to about 90 minutes, plus linked Reels, a Series hub, and Lives in the Reels tab.
On October 26, Instagram head Adam Mosseri posted a conversation with VP of Product Tessa Lyons about longer videos called Features, and how they fit with Reels, Series, Live, and TV. Colin and Samir posted that creators can link up to 8 clips that drive to the full Feature.
The Verge reported Megan Buckley saying Features are in a small US test and testing with some creators in Brazil, plus linked clips, a Series of Reels, and live-video discovery.
The Hollywood Reporter said the US test is horizontal video up to 90 minutes on mobile, and a Reel can link to the full Feature. Instagram for TV is expanding to Apple TV in the US. Lives in the Reels tab are launching in Indonesia and Brazil. Instagram has not published an ad-revenue share.
Sources: Adam Mosseri’s Features post, the Tessa Lyons reel, Colin and Samir, The Verge, and The Hollywood Reporter.