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🎨 Canva releases “Craft”

By Steven Van ·

PLUS: Ideogram releases “Vector,” Higgsfield releases “Content Factory,” and more.

🎨 Canva releases “Craft”

PLUS: Ideogram releases “Vector,” Higgsfield releases “Content Factory,” and more.

Creators Toolbox

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In today's issue:

  • Canva released “Canva Craft,” its first in-house AI image model, built to create designs with clean text in 55 languages.

  • Ideogram released “Vector,” its first vector model, which turns a prompt or an image into an editable SVG.

  • Higgsfield released “Content Factory,” a new tool that turns any idea into a viral-style reel or a hook for your ads.

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State of Product reveals what AI still hasn’t solved

80% of product professionals say AI helps them ship faster, but customers aren’t seeing value any sooner. Atlassian’s State of Product 2027 explores the gains AI is delivering and the challenges that remain, from decision-making that hasn’t kept pace to gut instinct overriding customer evidence.

DESIGN
🎨 Canva releases “Craft”

The Canva “Craft” title card, followed by an image-generation leaderboard where Canva climbs to #2

Canva released “Canva Craft,” its first in-house AI image model, built from scratch to create designs instead of just pictures.

Craft was trained on millions of human-made Canva templates, like posters, social posts, presentations, infographics, and menus.

It works in two steps: one model plans the layout, including where each element and line of text goes, and a second model renders the final image at up to 2K.

The best part: Craft writes clean, legible text in 55 languages, and Magic Layers can turn the result into editable design elements.

Note: Canva Craft is live for all Canva users in Dream Lab, in the bottom-left panel. It’s also in the Canva API as a preview model that uses AI credits.

Canva's "What will you Canva today?" prompt box with the Canva Craft model selected, generating a cherry-red tubular designer chair image

With Canva Craft, you can now:

  • Design from a prompt: Describe a poster, social post, or menu in any language and get a finished design.

  • Get readable text: Create designs with sharp typography in 55 languages.

  • Pick any size: Choose from 30+ aspect ratios or set a custom size, up to 2K.

  • Keep editing: Use Magic Layers to turn the image into editable layers and finish it in Canva.

Canva says Craft debuted at #4 on DesignArena, and that Craft in the Canva MCP Server, plus faster Craft-fast and Craft-ultrafast versions, are coming soon.

DESIGN
📐 Ideogram releases “Vector”

Ideogram Vector drawing a Koi Garden Tea House logo as an SVG, shape by shape, next to its SVG code

Ideogram released “Ideogram Vector,” its first vector model, which turns a text prompt or any image into a clean, editable SVG.

SVGs are the files designers use for logos and print, because they stay sharp at any size instead of getting blurry like a PNG.

You can start with an idea and describe what you want, or start with an image and turn it into a detailed, scalable vector.

The best part: you get smooth gradients, sharp typography, and control over individual shapes in your vector editor.

Note: Ideogram Vector is live in Ideogram and the API. On the API, text to vector costs $0.13 to $0.32 per SVG depending on quality, and image to vector costs $0.10 per image.

Ideogram Vector building a hills landscape as an SVG, then recoloring it from warm oranges to teal through a chat edit

With Ideogram Vector, you can now:

  • Create logos: Generate a logo as an SVG from a short prompt.

  • Vectorize images: Turn any image into a detailed vector you can scale to any size.

  • Match your brand: Keep your designs in your brand colors.

  • Edit with chat: Ask for changes, like a new color scheme, and get an updated SVG.

Ideogram says it’s made for logos, print designs, and illustrations that you can keep tweaking in your vector editor.

VIDEO GENERATION
🏭️ Higgsfield releases “Content Factory”

The Higgsfield “Content Factory” title card

Higgsfield released “Content Factory,” a new tool that turns any idea into a viral-style reel, from “What if” explainers to animated hooks for your ads.

You pick a format, like Viral Reel, What If, or Hook Ad, type in your idea, and Higgsfield builds the video for you.

In the launch demo, one prompt, “What if your teeth never stopped growing?”, becomes a finished animated vertical reel.

The best part: Higgsfield says the videos are fully code-based and can come in any style, so you’re not stuck with one look.

Note: Content Factory is available now on Higgsfield. Higgsfield hasn’t shared how many credits each video costs.

A Higgsfield Content Factory reel, “What if your teeth never stopped growing?”, playing on a phone, followed by an AI-generated kid with the caption “Every viral preset from one click”

With Content Factory, you can now:

  • Make “What if” explainers: Turn a curious question into a short animated reel.

  • Use viral presets: Apply any of Higgsfield’s viral presets in one click.

  • Create ad hooks: Get ready-made animated hooks for your ads.

  • Build a series: Turn one idea into a multi-part series, like the Part 1, 2, and 3 reels in the demo.

If you post short-form video often, it’s a quick way to test new formats and hooks without editing every clip by hand.

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