Photoroom News

Photoroom Brand Refresh

June 21, 2026

Photoroom unveiled a brand refresh — a new identity built around the idea that people don't buy products online, they buy pictures.

Template-First AI Video Generator

May 21, 2026

New from Photoroom: a template-first AI Video Generator with built-in product fidelity. Pick a template, drop in your product shots, generate once — from inspiration to high-converting product video in one click. No prompts. No expensive shoots. Try now on mobile and web.

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AI Product Image Pipeline

April 25, 2026

Photoroom shipped an AI pipeline that generates studio-quality product images for entire ecommerce catalogs with built-in product fidelity. A first model isolates the product, repositions it per your brand guidelines (aspect ratio, background, padding), and a second model generates a photorealistic shadow with full control over softness, intensity, direction, and spread.

https://docs.photoroom.com/image-editing-api-plus-plan/ai-shadows

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