Email marketing with audience management and plan-based automation flows.
What is Mailchimp?
Mailchimp provides email campaigns, audience management, and marketing automation. Its plans combine contact allowances with a monthly sending limit. Different plan levels also change the available automation features.
The number of billable contacts can include unsubscribed contacts, so it may differ from the audience reached by a single campaign. The free plan includes branding and does not include automation flows. Contact or send overages can add charges beyond a plan’s advertised base price.
Official details: https://mailchimp.com/pricing/marketing/?currency=USD ; https://mailchimp.com/help/about-mailchimp-pricing-plans/
Pricing: Free and paid contact-based plans with send allowances. Regular monthly prices exclude temporary introductory offers and account-specific overage blocks. Pricing checked October 26, 2026.
Features
- Email campaigns
- Audience management
- Marketing automation on paid plans
- Contact-based subscriptions
FAQs
Common questions about Mailchimp
Do unsubscribed contacts affect billing?
Does the free plan include automations?
Insights
Traffic and momentum for Mailchimp
What are alternatives to Mailchimp?
1 similar tools
Fromly
Email marketing for SaaS. Sync Supabase and Stripe, then pay per email sent instead of per contact stored.
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