Marketing newsletters, automated workflows, and transactional email for software products.

What is Loops?
Loops combines marketing email with automated workflows and transactional delivery. Marketing plans are based on subscribed audience contacts. Paid plans include unlimited marketing sends within that audience tier.
Non-promotional transactional messages to people outside the marketing audience are also included on paid plans. The free tier has a shared rolling sending allowance across marketing and transactional email. API request limits still apply even where a paid plan does not meter messages individually.
Official details: https://loops.so/pricing ; https://loops.so/pricing
Pricing: A free tier and paid contact-based subscriptions are available. Paid plans include marketing and eligible transactional sends; API throughput remains limited. Pricing checked October 26, 2026.
Features
- Marketing email campaigns
- Automated workflows
- Transactional email
- Contact-based paid plans
FAQs
Common questions about Loops
Are transactional messages charged separately?
What is the free sending allowance?
Insights
Traffic and momentum for Loops
What are alternatives to Loops?
1 similar tools
Fromly
Email marketing for SaaS. Sync Supabase and Stripe, then pay per email sent instead of per contact stored.
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