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Loops

Loops

Marketing newsletters, automated workflows, and transactional email for software products.

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What is Loops?

Loops combines marketing email with automated workflows and transactional delivery. Marketing plans are based on subscribed audience contacts. Paid plans include unlimited marketing sends within that audience tier.

Non-promotional transactional messages to people outside the marketing audience are also included on paid plans. The free tier has a shared rolling sending allowance across marketing and transactional email. API request limits still apply even where a paid plan does not meter messages individually.

Official details: https://loops.so/pricing ; https://loops.so/pricing

Pricing: A free tier and paid contact-based subscriptions are available. Paid plans include marketing and eligible transactional sends; API throughput remains limited. Pricing checked October 26, 2026.

Features

  • Marketing email campaigns
  • Automated workflows
  • Transactional email
  • Contact-based paid plans

FAQs

Common questions about Loops

Are transactional messages charged separately?
Paid plans include non-promotional transactional sending to recipients outside the marketing audience without a separate per-message delivery charge.
What is the free sending allowance?
The verified free tier supports the first 1,000 contacts and 4,000 sends in a rolling 30-day period, shared across marketing and transactional email.

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