Email marketing and automated flows billed by active profiles.
What is Klaviyo?
Klaviyo provides email campaigns and automated marketing flows. It uses active profiles as the audience measure for billing. Plans combine a profile allowance with a monthly email sending allowance.
A small free tier supports initial campaigns and flows. Paid email prices grow with the active-profile tier, and higher volumes can require a separate quote. SMS, AI-credit upgrades, flexible sending options, and other add-ons are separate from the base email plan.
Official details: https://www.klaviyo.com/pricing ; https://www.klaviyo.com/_cf-astro/us.CVp4mcYK.js
Pricing: Free and paid email plans based on active profiles and send allowances. SMS, optional upgrades, and other add-ons cost extra. Pricing checked October 26, 2026.
Features
- Email campaigns
- Automated flows
- Active-profile management
- Monthly email allowances
FAQs
Common questions about Klaviyo
What should I count as subscribers for pricing?
What does the free email plan allow?
Insights
Traffic and momentum for Klaviyo
What are alternatives to Klaviyo?
1 similar tools
Fromly
Email marketing for SaaS. Sync Supabase and Stripe, then pay per email sent instead of per contact stored.
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