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Bento

Bento

Email marketing and automation, with a separate transactional email service.

Bento preview 1

What is Bento?

Bento combines newsletter campaigns, automated Flows, subscriber profiles and forms. Marketing Platform starts at $29 per month for 5,000 active users, then applies progressive contact rates. Marketing sends are unlimited subject to fair use, anti-abuse review and sender ramp-up.

Its 30-day trial is temporary. Active users include subscribed contacts and anyone with an event in the last 30 days. The comparison assumes subscribers equal billable active users; recently active unsubscribed contacts can increase the cost.

Standalone Transactional Email works through API or SMTP: 100 monthly emails are free, $5 covers up to 12,500, and additional usage costs $0.09 per 1,000. The default email delivery pace is 60 per minute; a higher pace requires support approval. Official pricing and limits: https://bentonow.com/pricing ; https://bentonow.com/docs/emails_api

Pricing: Marketing from $29/month; separate transactional free allowance and volume billing. Annual prepayment is arranged with support, with no public discount assumed. Verified October 27, 2026.

Features

  • Newsletter campaigns
  • Marketing automation
  • Subscriber CRM and forms
  • Transactional API and SMTP
  • Official account MCP

FAQs

Common questions about Bento

Does Bento have a free newsletter plan?
Marketing has a 30-day trial, not a permanent free plan. The separate transactional service includes 100 free monthly emails.
What counts toward marketing billing?
Subscribed users and contacts with an event during the previous 30 days count as active users. Rates above the first 5,000 are progressive.

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