Email marketing and automation, with a separate transactional email service.

What is Bento?
Bento combines newsletter campaigns, automated Flows, subscriber profiles and forms. Marketing Platform starts at $29 per month for 5,000 active users, then applies progressive contact rates. Marketing sends are unlimited subject to fair use, anti-abuse review and sender ramp-up.
Its 30-day trial is temporary. Active users include subscribed contacts and anyone with an event in the last 30 days. The comparison assumes subscribers equal billable active users; recently active unsubscribed contacts can increase the cost.
Standalone Transactional Email works through API or SMTP: 100 monthly emails are free, $5 covers up to 12,500, and additional usage costs $0.09 per 1,000. The default email delivery pace is 60 per minute; a higher pace requires support approval. Official pricing and limits: https://bentonow.com/pricing ; https://bentonow.com/docs/emails_api
Pricing: Marketing from $29/month; separate transactional free allowance and volume billing. Annual prepayment is arranged with support, with no public discount assumed. Verified October 27, 2026.
Features
- Newsletter campaigns
- Marketing automation
- Subscriber CRM and forms
- Transactional API and SMTP
- Official account MCP
FAQs
Common questions about Bento
Does Bento have a free newsletter plan?
What counts toward marketing billing?
Insights
Traffic and momentum for Bento
What are alternatives to Bento?
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