Shantanu Narayen
Chair and CEO of Adobe
Commercially safe generative AI trained on licensed content — text to image, Generative Fill, text effects, and color palette variations.


Adobe Firefly is Adobe's generative AI creative engine, designed specifically for commercial-safe content creation. Generate stunning images from text descriptions, use Generative Fill to add or remove objects from photos, create unique text effects with a single prompt, and explore infinite color palette variations — all powered by models trained on licensed content. Firefly is integrated across Photoshop, Illustrator, and Express, but also works as a standalone web tool, making AI-assisted creativity accessible whether you're a seasoned pro or just getting started.
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