TikTok vs Instagram
Compare TikTok and Instagram - features, pricing, and which is better for your workflow.
What is TikTok?
Short-form video app. Tubi and TikTok named 12 creators on October 27 to develop 10 original series for Tubi.
Price: Free
- Short-form video app at tiktok.com
- Creatorverse Incubator with Tubi, announced in March 2026
- October 27 cohort: 12 creators developing 10 Tubi original series
- Series span animation, horror, reality, and YA, exclusively on Tubi
Learn more about TikTokWhat is Instagram?
Meta’s photo and video app. It is testing Features, long horizontal videos, alongside Reels, Series, Live, and Instagram for TV.
Price: Free
- Photo and video sharing from Meta
- Testing Features, horizontal videos up to about 90 minutes
- Creators can link up to 8 clips that drive to a full Feature
- Series hub for episodic Reels, Lives in the Reels tab, and Instagram for TV
Learn more about Instagram