Updated video_total_views definition
By Steven Van ·
We updated the definition of the video_total_views metric in the VIDEO metrics group of the X Ads API Analytics endpoints.
X announced Updated video_total_views definition on August 13, 2026.
What changed
We updated the definition of the video_total_views metric in the VIDEO metrics group of the X Ads API Analytics endpoints. It now reports views that are 100% in-view for at least 3 seconds, plus any view where a user manually clicks the play button. The previous definition (at least 50% in-view for 2 seconds, per the MRC standard) no longer applies. The prior "100% in-view for 3 seconds" definition remains available as the video_3s100pct_views metric, and you can continue bidding on it via the VIEW_3S_100PCT bid unit.
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