Conversion API Google Tag Manager server-side template
By Steven Van ·
A new Google Tag Manager template lets advertisers send conversions to X's Conversion API without custom code.
X has published an official Conversion API (Official) tag for Google Tag Manager server containers, letting advertisers send website conversions to X without writing Conversion API request code themselves. The template is available in the Google Tag Manager Community Template Gallery and covers Pixel ID and access token setup, event mapping, and deduplication between the Pixel and the Conversion API.
X's documentation walks through the full setup process.
X
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