Introducing Webflow Campaigns
By Steven Van ·
Webflow's new standalone product for demand gen and growth marketers covers landing pages, ads, and pipeline reporting, and runs separately from the main site.
Webflow Campaigns, a standalone tool for demand gen, growth and performance marketers, is now available for purchase. It was announced at Webflow Conf and brings Webflow landing pages, personalized variations, ad creative and reporting into one workflow. It runs independently of the core website, so marketers can launch without waiting in the web team's queue.
Landing pages and ads
Campaigns extracts a brand into a reusable design system, then uses a campaign brief to generate landing pages and message-matched ads. Copy, layouts and creative can be edited in a visual canvas built for marketers. Pages can also be built through other AI tools using Webflow's MCP.
Personalized variations
Marketers can create page variations for different personas, industries or individual accounts. Each variation has its own URL, so audiences can be sent to relevant messaging.
Forms and launch
- Marketo or HubSpot forms can be connected so leads enter existing marketing workflows.
- The Google Ads integration sets up and launches Performance Max campaigns directly in Webflow.
Reporting
Campaigns tracks sessions and conversions. Connecting HubSpot or Salesforce shows pipeline impact, and AI insights surface recommendations on what to improve next.
