Introducing Source by Webflow
The platform where marketing teams and AI agents build and optimize digital experiences together, on the stack you already run.
Webflow unveiled Source by Webflow at its Webflow Conference keynote on September 2, 2026: a new platform for marketing teams to build, optimize, and scale digital experiences together with AI agents, working directly against the codebase and martech stack a team already runs.
Source is built on a few core ideas:
- Code is the foundation for everything that ships. Agents get direct access to that code so they can take on larger, more complex changes, while visual edits made on Webflow's canvas write to the same underlying code.
- Views, a new primitive that gives each marketer, designer, and developer a workspace tailored to the job and outcomes they own, for visual site building, campaigns, content, or optimization, governed by brand systems, role-based access, approval paths, and audit trails.
- A shared operating layer that brings a team's existing codebase, CMS, hosting, and marketing tools into one environment, including sites already built in Webflow.
Source is currently in a limited research preview, with Webflow enrolling select agency partners and customers in phases over the coming months.
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