Vercel and Solara6 partner to build better ecommerce experiences
By Steven Van ·
Solara6, which builds ecommerce sites for Kate Spade and Coach, is pairing its optimization work with Vercel's infrastructure for peak traffic events.
Vercel is partnering with Solara6, a digital agency that builds ecommerce sites for customers including Kate Spade, Coach, and Mattress Firm. Solara6's work focuses on AI-powered efficiencies, fast iteration cycles, and user experience, and its customers have seen improvements in developer velocity, operational costs, page load times, conversion rates, and organic traffic.
Through the partnership, ecommerce teams working with Solara6 can expect improved SEO, site speed, scalability, and reliability, particularly during peak traffic moments like product launches, sales events, and seasonal campaigns. Solara6 co-founder Joe Krasko said the partnership gives the agency "a consistent, AI-augmented dev-to-deploy workflow" and lets it deliver changes faster, with less rework. The agency's optimization methods align with Vercel features including Previews, Functions, and Web Analytics, combining Solara6's Next.js expertise with Vercel's Frontend and AI Cloud platform.
Read the full announcement.
