Rethinking prototyping, requirements, and project delivery at Code and Theory
By Steven Van ·
Creative agency Code and Theory says switching to v0 cut prototyping time 75% and quadrupled delivery speed on client and internal projects.
Code and Theory, a creative technology agency that builds systems for clients including Microsoft, Amazon and NBC, has shifted much of its prototyping and requirements work onto v0. Teams now go straight from prompt to code instead of producing strategy documents, wireframes and static mockups, using v0 to:
- Replace requirement documents with working interfaces
- Visualize features for internal and client reviews
- Rapidly expand on ideas through live iteration
According to a customer story published by Vercel, the change cut Code and Theory's time-to-prototype by 75% and increased delivery speed 4x. The agency's CTO, David DiCamillo, said development timelines that used to run 2-12 months are now coming down by 50-75%.
Designers, strategists and engineers all use the same v0 interface, with no technical ramp-up or handoff between disciplines. Generated apps are versioned through GitHub, tested with the agency's existing QA stack, and deployed through Vercel.
