Nick Bogaty joins Vercel as Chief Revenue Officer
By Steven Van ·
Nick Bogaty, previously CRO at AppDynamics and Instabug, joins Vercel to lead its global Sales organisation.
Vercel has hired Nick Bogaty as Chief Revenue Officer, leading the global Sales team as the company works with large enterprises and fast-growing startups.
Bogaty joins from Adobe, where he built and scaled the enterprise go-to-market for Adobe Express. He previously served as CRO at AppDynamics, growing the business from $100M to $700M through its acquisition by Cisco and running a 1,250-person sales and post-sales team, and as CRO at Instabug. He also co-founded Adobe Digital Publishing Suite and helped develop the EPUB standard as Executive Director of the International Digital Publishing Forum.
The Vercel team says its GTM Engineering group uses the Vercel AI Cloud to build internal sales and marketing agents, some of which it has open-sourced, including a Lead Agent template. Full announcement.
