How Okara runs CMO agents for 120,000 companies on Vercel
By Steven Van ·
The four-person startup uses Vercel AI Gateway and Sandboxes to ship new models same-day and automate SEO fixes for its 120,000 customers.
Okara, an AI CMO that runs marketing for small businesses through a set of specialized sub-agents, now manages growth for more than 120,000 companies while its four-person team processes 4 billion tokens a day on Vercel. Give Okara a website URL and it builds a marketing strategy, develops a brand voice, and activates eight sub-agents covering SEO, GEO, social, content, Reddit, and Hacker News.
One endpoint for every model provider
Okara's backend used to talk to eight model providers through separate SDKs, each with its own keys, image handling, and edge cases, so every new model meant an engineer wrote an adapter instead of shipping product. The company moved to Vercel AI Gateway, which replaced those integrations with a single configuration and moved retry logic, fallback routing, and provider health monitoring out of Okara's codebase, including zero-data retention support for its secure chat feature. New models are now available to users the same day they ship, with no adapter or deploy cycle.
Fixing sites from inside a Vercel Sandbox
Okara's SEO agent can scan a customer's site for technical problems and write the code that fixes them. When it finds an issue, it spins up a Vercel Sandbox to run the analysis, then passes the findings to a coding agent that opens a pull request for a developer to review and merge. Okara's team adopted Sandboxes the day Vercel launched them.
Okara now ships to production six or seven times a day and is expanding its agent suite as it moves upmarket to serve larger teams.
