How Featured's users make 100K media pitches per month on Vercel
By Steven Van ·
A three-person engineering team at PR co-pilot Featured moved 374 sites and its AI stack onto Vercel to support 100,000+ users.
Featured, a co-pilot for public relations, runs on an engineering team of three people supporting 100,000+ users across three brands. It has moved its infrastructure onto Vercel, according to a case study published on Vercel's blog.
- The migration started when Featured needed to launch 374 Sanity sites at once. Deploys on AWS Elastic Beanstalk required manually spinning up, migrating and tearing down each instance; on Vercel, each site launch became a single-click deploy.
- AI SDK and AI Gateway now handle all of Featured's model traffic through one abstraction, routing across 17 models without custom rate-limit or provider integrations.
- Long-running jobs, including round-the-clock media monitoring and opportunity qualification behind Featured's 100,000+ monthly pitches, moved from a separate orchestration system onto Workflow SDK.
- Featured rebuilt its interface around chat, using eve, Vercel's open-source agent framework. Its useEveAgent hook provided durable sessions, streaming, tool calls and approval prompts, turning what the team expected to be a months-long rebuild into a week-long replace and refactor.
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