Billions of requests: Black Friday-Cyber Monday 2025
By Steven Van ·
Vercel handled 115.8 billion requests over BFCM 2025, a 33.6% year-over-year increase, with no configuration changes.
From November 28 through December 1, Vercel's platform handled more than 115.8 billion requests, up 33.6% year over year. Traffic dipped on Thanksgiving, surged on Black Friday, stayed elevated through the weekend, then built into a second wave on Cyber Monday, all without configuration changes or manual intervention.
- 518,027 peak requests per second
- 6,120,247 deployments shipped over the weekend
- 24,086,391 requests routed through AI Gateway for search, recommendations and support
- 43,213,555,901 Fluid compute invocations, scaling automatically with demand
- 56,926,096,915 requests served from cache
- 1,809,912,897 ISR reads and 1,517,476,504 ISR writes, keeping catalogs and pricing current without redeploys
- 7,507,223,309 firewall actions, 415,683,895 bots blocked, and 2,408,122,336 humans verified
The announcement reports the United States led activity with over 40.7 billion requests, followed by Germany, the United Kingdom, India, Brazil, Singapore and Japan, with high activity across all 20 global regions.
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