Adobe completes its acquisition of Semrush
By Steven Van ·
The SEO and brand visibility platform now sits under Adobe's Customer Experience Orchestration business.
Adobe has completed its acquisition of Semrush, bringing the SEO and brand visibility platform under Adobe's Customer Experience Orchestration business. Adobe says it plans to combine Semrush's SEO, generative engine optimization and agentic search optimization data with products including Adobe Experience Manager, Adobe LLM Optimizer, Adobe Commerce, Adobe Experience Platform and Adobe Brand Concierge. Semrush's CEO said the company expects continued investment and an expanded product roadmap as the two integrate, and that existing Semrush customers can expect the same going forward.
Read the full announcement.
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