Runway expands AI partnership with Bertelsmann
By Steven Van ·
The deal builds on their 2024 Bertelsmann AI Hub work, with Runway tools already used at Fremantle, RTL Germany and BMG.
Runway is extending its AI tools into Bertelsmann, the media, services and education company behind RTL Group, BMG and Bertelsmann Marketing Services. The two companies began working together in 2024 through the Bertelsmann AI Hub, and this new agreement expands that into joint development of AI across Bertelsmann's creative workflows.
Runway's models are already in use at several Bertelsmann businesses: Fremantle's AI studio Imaginae has released its first productions, RTL Germany is using the tools for advertising and marketing assets, and BMG is creating visual marketing materials for music releases and artists.
