Runway packages product-ad and swap tools as single API calls

By Steven Van · 2026-06-21

The first two "Recipes" endpoints turn a single image into product ads or swap a product into an existing video.

Runway is adding Recipes to its API: prebuilt, production-ready endpoints that package Runway's own prompting and workflow work into a single call. The first two cover creating product ads from a single image and swapping a product within an existing video, with more planned.

Instead of building a generation workflow from scratch on the base Runway API, developers can call one of these endpoints directly to run the feature at scale inside their own platform. Runway announced the update on 21 June 2026.

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