Localize Ads — One Image, Any Language
You can now localize ads in Runway — input a single ad image and get a version for every market in any language, all with a single click.
Runway added ad localization: input one ad and get a version for every market — one image in, any language out.
What it does
Feed Runway a single ad image and generate localized versions for different markets in any language, all with one click. It handles the translation and adaptation so a single creative can travel globally without a manual redo per locale.
Why it matters
Localizing static ads is normally slow and expensive — re-typesetting copy, re-exporting per market. Collapsing that into a single step lets small teams run global campaigns and lets larger teams scale variations far faster.
Part of Runway's marketing push
It fits Runway's broader move toward real-world marketing work, alongside Agent 2.0 and the Recipes on its API — packaging production-ready creative tasks into one-click or one-call workflows.
Sources: Runway.