AI Studio lets deployed apps get a custom ai.studio URL
By Steven Van ·
Replaces the machine-generated deploy link with a permanent, memorable address for apps built with Gemini in AI Studio.
Google AI Studio fixed the last awkward step of shipping an app from a prompt: the link. Custom URLs are here, letting you give deployed apps a permanent, personalized home on a clean, memorable ai.studio domain. As the announcement puts it, because your apps deserve an identity.
The last mile of prompt-to-app
AI Studio has spent the year collapsing the distance between an idea and a running app: describe what you want, Gemini builds it, one click deploys it. But the deployed result lived at the kind of machine-generated URL you'd hesitate to put on a slide, in a bio, or on a business card. A custom URL closes that gap. The address becomes part of the product, easy to say out loud, easy to remember, and stable enough to build an audience against.
Why a URL matters more than it seems
For the wave of first-time builders AI Studio has attracted, over 250,000 Android apps were created in the first week of its app-building launch, most by people who had never built one before, distribution is the hard part, not creation. A memorable link is the cheapest distribution asset there is: it survives screenshots, word of mouth, and reposts in a way a hash-soup URL never will. Permanence matters too. A stable address means the QR code you printed and the link you shared last month keep working as you iterate on the app behind it.
Identity is the new battleground for app builders
Every prompt-to-app platform is converging on the same insight: the build is table stakes, and the wrapper around it, domains, identity, discoverability, is where platforms differentiate. Lovable exposes apps to AI assistants through MCP, Base44 is building a brand around its builders, and now AI Studio gives apps a proper address on Google infrastructure. For creators, that competition is all upside: the artifacts you make with these tools increasingly look and behave like real products, not demos.
Claim yours
Custom URLs are available now for apps deployed from Google AI Studio. If you've already shipped something, claiming a clean address is a two-minute upgrade that makes every future share of your app look intentional. Good names go fast on any shared domain, so it's worth grabbing yours early.
Sources: Google AI Studio on X, Google AI Studio.