Lead Generation API

X has documented its Lead Generation API for creating and managing native lead forms for Lead Gen campaigns.

You can create a form with an introduction, fields, a privacy policy and an optional thank-you page, then attach it to an ad card using the LEAD_FORM destination. Submitted leads can be exported as JSON, CSV or XLSX, filtered by form and time window.

The Leads API requires the Campaign user permission. Only account administrators can export leads.