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Free, open-source library of 53 marketing skills for AI coding agents. It covers SEO, copywriting, conversion, ads, email, pricing and launches.

About Marketing Skills

Marketing Skills, at marketing-skills.com, is a free, open-source library of marketing skills for AI coding agents, built by Corey Haines. Each skill is a folder with a SKILL.md file that says when to use it and how a specialist would do the job, plus reference docs.

The library has 53 skills. They cover SEO and AI search, page copy and editing, conversion work on pages, signup flows, onboarding, popups and paywalls, paid ads and ad creative, email sequences and cold email, analytics and conversion tracking, referrals, pricing, launches, directory submissions and more. The product-marketing skill creates a context file about your product, audience and positioning, and the other skills read it before they start.

It works with Claude Code, OpenAI Codex, Cursor, Windsurf and any agent that supports the Agent Skills spec. The recommended install is npx skills add coreyhaines31/marketingskills, which detects the agents on your machine. There are also Claude Code and Codex plugin installs, and each release attaches ZIPs for Claude on the web and Perplexity Computer. Once installed, you describe the work in plain words and the agent matches it to a skill, or you call one directly, such as /cro or /seo-audit.

The library is MIT-licensed and the source is at github.com. The README says disclosed Verified Partners fund the work and don't influence what the core skills recommend.

Pricing: Free and open source under the MIT license. Some skills call outside data sources that have their own costs. Checked November 12, 2026 at https://github.com/coreyhaines31/marketingskills.

Pricing model: Free

Features

  • 53 skills covering SEO and AI search, copy, conversion, paid ads, email and outbound, growth and strategy
  • Works with Claude Code, OpenAI Codex, Cursor, Windsurf and any agent that supports the Agent Skills spec
  • One command installs every skill, or pick specific ones with --skill
  • A shared product-marketing context file that the other skills read first
  • Skills cross-reference each other, such as copywriting, cro and ab-testing
  • /reverse-engineer-marketing builds a dated teardown of how another company grew
  • Skill ZIPs for Claude on the web and Perplexity Computer in each release
  • Free and MIT-licensed

FAQs

Common questions about Marketing Skills

What is Marketing Skills?
A free, open-source library of 53 marketing skills for AI coding agents, built by Corey Haines. Each skill is a SKILL.md playbook with reference docs.
Is Marketing Skills free?
Yes. The library is free and MIT-licensed. Some skills use outside data tools that charge on their own.
Which agents does it work with?
Claude Code, OpenAI Codex, Cursor, Windsurf and any agent that supports the Agent Skills spec. Release ZIPs also cover Claude on the web and Perplexity Computer.
How do I install it?
Run npx skills add coreyhaines31/marketingskills to install every skill, or add --skill with names to pick specific ones. Claude Code and Codex can also install it as a plugin.
What does /reverse-engineer-marketing do?
Given a company's domain, it charts monthly traffic and brand searches, dates the company's moves against that curve from public data, compares it with your own data and competitors, and returns plays routed to the skill that runs each one.
Does the reverse-engineering skill sign up for products on its own?
No. Signing up, booking a demo or buying happens only after you approve each action, under your real name.

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