# [Klaviyo](<https://www.klaviyo.com/pricing>)

Email marketing and automated flows billed by active profiles.

Freemium·[Email](<https://creatorstoolbox.com/top-email-tools>)·[Marketing](<https://creatorstoolbox.com/top-marketing-tools>)·[Newsletters](<https://creatorstoolbox.com/top-newsletters-tools>)

Freemium·[Email](<https://creatorstoolbox.com/top-email-tools>)·[Marketing](<https://creatorstoolbox.com/top-marketing-tools>)·[Newsletters](<https://creatorstoolbox.com/top-newsletters-tools>)

![Klaviyo preview 1](<https://creatorstoolbox.com/images/mailcheaper-launches/klaviyo-d95d9d542684.jpg>)

## What is Klaviyo?

Klaviyo provides email campaigns and automated marketing flows. It uses active profiles as the audience measure for billing. Plans combine a profile allowance with a monthly email sending allowance.

A small free tier supports initial campaigns and flows. Paid email prices grow with the active-profile tier, and higher volumes can require a separate quote. SMS, AI-credit upgrades, flexible sending options, and other add-ons are separate from the base email plan.

Official details: [https://www.klaviyo.com/pricing](<https://www.klaviyo.com/pricing>) ; [https://www.klaviyo.com/\_cf-astro/us.CVp4mcYK.js](<https://www.klaviyo.com/_cf-astro/us.CVp4mcYK.js>)

Pricing: Free and paid email plans based on active profiles and send allowances. SMS, optional upgrades, and other add-ons cost extra. Pricing checked October 26, 2026.

## Features

- Email campaigns

- Automated flows

- Active-profile management

- Monthly email allowances

## FAQs

Common questions about Klaviyo

What should I count as subscribers for pricing?

Use billable active profiles, which is Klaviyo’s audience measure for its email plans.

What does the free email plan allow?

The verified tier includes 250 active profiles and 500 monthly emails. Some Shopify Starter accounts have a three-live-message automation limit.

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Canonical source: https://creatorstoolbox.com/tools/klaviyo