# Updated video\_total\_views definition

By Steven Van · 2026-08-13

We updated the definition of the video\_total\_views metric in the VIDEO metrics group of the X Ads API Analytics endpoints.

[**X**](<https://creatorstoolbox.com/tools/x>) announced [**Updated video\_total\_views definition**](<https://docs.x.com/changelog#aug-13-2026>) on August 13, 2026.

## What changed

We updated the definition of the video\_total\_views metric in the VIDEO metrics group of the X Ads API Analytics endpoints. It now reports views that are 100% in-view for at least 3 seconds, plus any view where a user manually clicks the play button. The previous definition (at least 50% in-view for 2 seconds, per the MRC standard) no longer applies. The prior "100% in-view for 3 seconds" definition remains available as the video\_3s100pct\_views metric, and you can continue bidding on it via the VIEW\_3S\_100PCT bid unit.

[![](<https://docs.x.com/images/og-default.png>)](<https://docs.x.com/changelog#aug-13-2026>)

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Sources

[Original source](<https://docs.x.com/changelog#aug-13-2026>)

[Read Updated video\_total\_views definition on Creators Toolbox](<https://creatorstoolbox.com/blog/x-updated-video-total-views-definition>)

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Canonical source: https://creatorstoolbox.com/blog/x-updated-video-total-views-definition