# Webflow adds unified Site Goals across Analyze and Optimize By Steven Van · 2026-08-22 One goal, like leads or revenue, now drives reporting and CRO tests across both products for all Analyze and Optimize customers. Webflow's [Webflow]() Analyze & Optimize now lets sites define Site Goals: the north star metrics, like leads, conversions, or revenue, that matter most to a business. Once set, a Site Goal applies across the whole product rather than being configured separately in each place. - In Analyze, the Site Overview shows total conversions, leads, revenue, and more across all Site Goals in one place. - In Optimize, any Site Goal can be set as the target for an optimization and appears on every report, and Site Goals also feed AI-optimized tests and the Optimize Overview, which shows cumulative ROI of a CRO program. - A first Site Goal can be set up by promoting an existing goal, creating a new one, or, on **Enterprise** plans, tracking form submissions through HubSpot or Marketo integrations. - Each Site Goal can carry an optional value to reflect business impact, such as weighting a demo request above a newsletter signup, and terminology can be customized to say leads, conversions, or revenue. The [update]() is available to all Analyze and Optimize customers, on both Webflow and non-Webflow sites. [![]()]() ![Webflow]() Webflow Build professional websites visually — no code required, with CMS, interactions, and hosting built in. [View Webflow →]() Sources [Original source]() [Read Webflow adds unified Site Goals across Analyze and Optimize on Creators Toolbox]() --- Canonical source: https://creatorstoolbox.com/blog/webflow-site-goals-in-analyze-and-optimize