# WPP and Vercel: Bringing AI to the creative process By Steven Van · 2025-06-24 WPP's internal pilots found v0 and AI SDK cut digital production times by up to 25% across its agency network. WPP's agency network, including VML, AKQA and Ogilvy, now gets direct access to [Vercel]()'s v0 and AI SDK, under an expansion of the two companies' partnership. WPP says internal pilots using the tools cut digital production times by up to 25%, and that designers without coding experience can now build working prototypes before bringing in a developer. - **VML North America** client Hydrow moved to a headless architecture on Next.js and Vercel, achieving 3,000% faster site updates, a Core Web Vitals improvement from the bottom 25% to the top 25% of ecommerce sites, and authoring time cut from weeks to minutes. - **AKQA** led a global retail client through an incremental move to Next.js and Vercel, using feature flags in Next.js Middleware so new features can be enabled independently of deployments. - **Ogilvy** clients saw up to a 30% cost reduction, with availability in the high 90s, by using Next.js and Vercel to serve content closer to customers. The [expanded partnership](), which began in early 2024, gives WPP priority access to new Vercel product releases and includes joint investment in product development for WPP Open, WPP's AI-enabled marketing platform. The companies also point to a joint hackathon in March 2025, where 18 teams from nine agencies across four continents built prototypes with v0 and AI SDK; AKQA London won Most Creative Hack for AiCandy, a concept combining generative AI with 3D ecommerce to personalize luxury chocolates. [![]()]() ![Vercel]() Vercel The platform for frontend developers — deploy, preview, and scale web apps and AI agents with zero config. [View Vercel →]() [Original source]() [Read WPP and Vercel: Bringing AI to the creative process on Creators Toolbox]() --- Canonical source: https://creatorstoolbox.com/blog/vercel-wpp-and-vercel-bringing-ai-to-the-creative-process