# Up to 80% pricing reduction for Web Analytics

By Steven Van · 2025-05-08

Per-event billing drops to $0.00003, the Plus add-on falls to $10/month, and included limits rise on both Hobby and Pro.

Vercel cut Web Analytics pricing by up to 80% and raised the included usage limits. Events are now billed individually instead of in 100K blocks, at **$0.00003** per event (a 79% decrease from the prior rate), and the Web Analytics Plus add-on drops to **$10/month**, down from $50.

- Hobby plans get 50,000 events/month included, a 20x increase from 2,500

- Pro plans get 100,000 events/month included, a 4x increase from 25,000

- Web Analytics Plus remains an optional add-on for extended retention and UTM parameters

The change applies to [Vercel](<https://creatorstoolbox.com/tools/vercel>)'s [Web Analytics](<https://vercel.com/changelog/up-to-80-pricing-reduction-for-web-analytics>) product.

![Vercel](<https://www.google.com/s2/favicons?domain=vercel.com&sz=128>)

Vercel

The platform for frontend developers — deploy, preview, and scale web apps and AI agents with zero config.

[View Vercel →](<https://creatorstoolbox.com/tools/vercel>)

[Original source](<https://vercel.com/docs/analytics/limits-and-pricing>)

[Read Up to 80% pricing reduction for Web Analytics on Creators Toolbox](<https://creatorstoolbox.com/blog/vercel-up-to-80-pricing-reduction-for-web-analytics>)

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Canonical source: https://creatorstoolbox.com/blog/vercel-up-to-80-pricing-reduction-for-web-analytics