# Rethinking prototyping, requirements, and project delivery at Code and Theory By Steven Van · 2025-08-20 Creative agency Code and Theory says switching to v0 cut prototyping time 75% and quadrupled delivery speed on client and internal projects. Code and Theory, a creative technology agency that builds systems for clients including Microsoft, Amazon and NBC, has shifted much of its prototyping and requirements work onto [v0](). Teams now go straight from prompt to code instead of producing strategy documents, wireframes and static mockups, using v0 to: - Replace requirement documents with working interfaces - Visualize features for internal and client reviews - Rapidly expand on ideas through live iteration According to a [customer story]() published by Vercel, the change cut Code and Theory's time-to-prototype by **75%** and increased delivery speed **4x**. The agency's CTO, David DiCamillo, said development timelines that used to run 2-12 months are now coming down by 50-75%. Designers, strategists and engineers all use the same v0 interface, with no technical ramp-up or handoff between disciplines. Generated apps are versioned through GitHub, tested with the agency's existing QA stack, and deployed through Vercel. [![]()]() ![Vercel]() Vercel The platform for frontend developers — deploy, preview, and scale web apps and AI agents with zero config. [View Vercel →]() [Original source]() [Read Rethinking prototyping, requirements, and project delivery at Code and Theory on Creators Toolbox]() --- Canonical source: https://creatorstoolbox.com/blog/vercel-rethinking-prototyping-requirements-and-project-delivery-at-code-and-t