# How PAIGE grew revenue by 22% with Shopify, Next.js, and Vercel By Steven Van · 2025-04-03 PAIGE moved from Commercetools and Angular to Shopify, Next.js and Vercel, and reported 76% higher conversion over Black Friday Cyber Monday 2024. PAIGE, a denim and apparel retailer, replaced an ecommerce stack of Commercetools, Angular and Bloomreach with Shopify, Next.js and [Vercel](). [Vercel's customer story]() says the team chose a full re-architecture over a redesign. Integration and data-syncing problems in the old headless setup had slowed development across departments. Each piece of the new stack had a stated job: - **Shopify:** the commerce foundation, picked for omnichannel support across ecommerce, retail, fulfillment, customer service and marketing. - **Next.js:** server-side rendering, which fixed the SEO issues PAIGE had with Angular, and flexibility without vendor lock-in. - **Vercel:** automated deployments, a global CDN, preview deployments, instant rollbacks, and ongoing access to Next.js and React expertise. The site launched months before Black Friday and was stress-tested beforehand. Over Black Friday Cyber Monday, PAIGE reported a **22%** increase in traffic with no downtime, a **76%** increase in conversion rates, and a **24%** increase in average orders per minute. Overall revenue rose 22%. Michael La Colla, PAIGE's Director of Engineering, described the weekend as "blissfully boring". PAIGE says the simpler stack now lets it add features faster, including buy-online, fulfill-from-store and a new loyalty program. [![]()]() ![Vercel]() Vercel The platform for frontend developers — deploy, preview, and scale web apps and AI agents with zero config. [View Vercel →]() [Original source]() [Read How PAIGE grew revenue by 22% with Shopify, Next.js, and Vercel on Creators Toolbox]() --- Canonical source: https://creatorstoolbox.com/blog/vercel-how-paige-grew-revenue-by-22-with-shopify-next-js-and-vercel