# How Klaviyo shipped 356 internal apps in two weeks on Vercel

By Steven Van · 2026-09-24

512 of Klaviyo's 2,000+ employees built the apps through a citizen developer program with SSO-gated, database-backed deployments by default.

512 of Klaviyo's more than 2,000 employees deployed 356 apps in the first two weeks of a new internal citizen developer program built on [Vercel](<https://creatorstoolbox.com/tools/vercel>), according to a [case study](<https://vercel.com/enterprise>) from Vercel. Of those apps, 196 were full-stack, with their own databases, and came from teams outside engineering, including legal, marketing and HR. Vercel says builders go from idea to a live app in three minutes.

Klaviyo built the program around guardrails rather than restrictions:

- Every app ships SSO-gated and private by default, with builders managed through Klaviyo's identity provider via Vercel's Enterprise Managed Users and Vercel Passport.

- App-to-database connections run over Secure Compute, a private network path into Klaviyo's own infrastructure, so traffic never crosses the public internet.

[![](<https://lishhsx6kmthaacj.public.blob.vercel-storage.com/enterprise-og.png>)](<https://vercel.com/enterprise>)

![Vercel](<https://www.google.com/s2/favicons?domain=vercel.com&sz=128>)

Vercel

The platform for frontend developers — deploy, preview, and scale web apps and AI agents with zero config.

[View Vercel →](<https://creatorstoolbox.com/tools/vercel>)

[Read the original announcement →](<https://vercel.com/enterprise>)

[Read How Klaviyo shipped 356 internal apps in two weeks on Vercel on Creators Toolbox](<https://creatorstoolbox.com/blog/vercel-how-klaviyo-shipped-356-internal-apps-in-two-weeks-on-vercel>)

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Canonical source: https://creatorstoolbox.com/blog/vercel-how-klaviyo-shipped-356-internal-apps-in-two-weeks-on-vercel
