# How Code and Theory cut time-to-prototype 75% with v0

By Steven Van · 2026-06-09

Creative agency Code and Theory replaced wireframes and PRDs with v0 prompt-to-code workflows, cutting deployment timelines by over 50%.

**Code and Theory** cut its time-to-prototype by 75% after swapping wireframes and requirement documents for prompt-to-code workflows in [v0](<https://creatorstoolbox.com/tools/vercel>). The agency, which builds for clients including Microsoft, Amazon, and NBC, now has product, engineering, and go-to-market teams turn a client brief into a working prototype in real time rather than a static spec. Deployment timelines also dropped by more than 50%.

Details are in the [full case study](<https://vercel.com/blog/how-code-and-theory-cut-time-to-prototype-75-with-v0>).

[![](<https://assets.vercel.com/image/upload/contentful/image/e5382hct74si/40iKUhGLYsSBvelvCpef2e/11c82b1f0500b15c8d449aef1b99fd08/customer_code_and_theory_og_card.jpg>)](<https://vercel.com/blog/how-code-and-theory-cut-time-to-prototype-75-with-v0>)

![Vercel](<https://www.google.com/s2/favicons?domain=vercel.com&sz=128>)

Vercel

The platform for frontend developers — deploy, preview, and scale web apps and AI agents with zero config.

[View Vercel →](<https://creatorstoolbox.com/tools/vercel>)

Sources

[Original source](<https://vercel.com/blog/how-code-and-theory-cut-time-to-prototype-75-with-v0>)

[Read How Code and Theory cut time-to-prototype 75% with v0 on Creators Toolbox](<https://creatorstoolbox.com/blog/vercel-how-code-and-theory-cut-time-to-prototype-75-with-v0>)

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Canonical source: https://creatorstoolbox.com/blog/vercel-how-code-and-theory-cut-time-to-prototype-75-with-v0