# Squarespace publishes its brand design principles

By Steven Van · 2026-05-21

Foundations covers logo, typography, colour, photography, campaign, and motion across six sections.

Squarespace has published [Squarespace Foundations](<https://brand.squarespace.com/>), a site laying out the creative principles and visual elements behind the [Squarespace](<https://creatorstoolbox.com/tools/squarespace>) brand, organised into six sections: logo, typography, colour, photography, campaign, and motion.

The company frames the project as grounding its identity in the belief that taste, human creativity, and a clear point of view matter more than ever, especially for entrepreneurs and creators building something that lasts.

[![](<https://brand.squarespace.com/og.gif>)](<https://brand.squarespace.com/>)

![Squarespace](<https://media-www.sqspcdn.com/logos/apple-touch-icon-1024.png>)

Squarespace

All-in-one website builder with designer templates, drag-and-drop editing, built-in SEO, email marketing, scheduling, and a full online store.

[View Squarespace →](<https://creatorstoolbox.com/tools/squarespace>)

Sources

[Original source](<https://brand.squarespace.com/>)

[Read Squarespace publishes its brand design principles on Creators Toolbox](<https://creatorstoolbox.com/blog/squarespace-introducing-squarespace-foundations>)

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