# SimGym adds shopping goals with more actionable insights and visual guidance

By Steven Van · 2026-10-28

SimGym can now test full shopping journeys, product discovery and add-to-cart confidence, with numbered markers and playback videos behind each recommendation.

Shopify's [SimGym](<https://creatorstoolbox.com/tools/shopify>) simulations can now start from a specific shopping goal, and its recommendations point to where on the store they apply. The [changelog entry](<https://changelog.shopify.com/posts/simgym-adds-shopping-goals-with-more-actionable-insights-and-visual-guidance>) lists these as new testing focuses alongside the existing theme comparisons.

## New testing focuses

- **Entire shopping journeys:** AI shoppers move through the store to help find the biggest points of friction.

- **Product discovery:** AI shoppers browse the store and check whether it leads them to products that match what they are looking for.

- **Add to cart confidence:** AI shoppers check whether the product details give them enough information to buy.

## Recommendations with visual guidance

Recommendations are now more direct and actionable. Numbered markers connect each recommendation to the relevant page location, which shows where on the store to apply it.

## Drilling into a recommendation

Each recommendation links to a summary of the AI shopper's visit. Playback videos show where the shopper ran into friction and what they responded to positively.

Shopify's help doc has more detail on SimGym simulations.

![Shopify](<https://www.google.com/s2/favicons?domain=shopify.com&sz=128>)

Shopify

Build and run an online store — e-commerce platform with themes, payments, inventory, and AI tools for creators selling products.

[View Shopify →](<https://creatorstoolbox.com/tools/shopify>)

Sources

[Original source](<https://changelog.shopify.com/posts/simgym-adds-shopping-goals-with-more-actionable-insights-and-visual-guidance>)

[Read SimGym adds shopping goals with more actionable insights and visual guidance on Creators Toolbox](<https://creatorstoolbox.com/blog/shopify-simgym-adds-shopping-goals-with-more-actionable-insights-and-visual>)

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