# More channels and features now available in Campaign Autopilot

By Steven Van · 2026-10-28

Autopilot builds and runs ad campaigns from a budget and guardrails, now with SEO suggestions merchants approve, and is open to every Shopify merchant.

Campaign Autopilot is now available to all merchants, with more channels and a new SEO feature. [Shopify](<https://creatorstoolbox.com/tools/shopify>) says the [announcement](<https://www.shopify.com/campaign-autopilot?utm_source=editions&utm_medium=referral&utm_campaign=autopilot_launch_20261028&utm_content=landing_page>) covers the wider rollout and the added channels.

## How it works

Merchants set a budget and guardrails. Autopilot then looks at the store, its products and its customers, and builds a marketing campaign. It decides which channels to run on and what to spend where, and it shifts budget towards what is working.

- Setup is guided: connect or create ad channels, set a budget (a recommended starting figure is suggested and can be adjusted at any time), then add guardrails.

- Guardrails set how campaigns run and which actions need the merchant's approval.

- Ads are generated from the store's catalog, so no additional creative is needed.

- Results are tracked from sessions through to orders. Shopify says results take time as the system learns and does not guarantee them.

## Channels

Campaigns can reach shoppers on Meta Ads, Microsoft Advertising, Snapchat, Shop and Shopify Messaging. X Ads is listed as coming soon. The product page also lists ChatGPT Ads as coming soon.

## SEO suggestions

Campaign Autopilot now suggests SEO optimizations for products, which merchants can review and approve. SEO updates can also be requested directly in Sidekick, which can also walk through marketing strategy or help change controls.

## Getting started

Campaign Autopilot is in the Growth tab of the Shopify admin. Shopify points to its Help Center for more detail.

![A rotating carousel of sunglasses populates into different ad channels, including Meta, Shop, and email. Pop-up UI bubbles show Autopilot analyzing performance ](<https://cdn.shopify.com/b/shopify-brochure2-assets/c3ff772a4492d5c5907ef64ac797209b.png?originalWidth=780&originalHeight=354>)

Autopilot analyzing performance as ads for sunglasses spread across channels like Meta, Shop and email

![Shopify](<https://www.google.com/s2/favicons?domain=shopify.com&sz=128>)

Shopify

Build and run an online store — e-commerce platform with themes, payments, inventory, and AI tools for creators selling products.

[View Shopify →](<https://creatorstoolbox.com/tools/shopify>)

Sources

[Original source](<https://changelog.shopify.com/posts/more-channels-and-features-now-available-in-campaign-autopilot>)

[Read More channels and features now available in Campaign Autopilot on Creators Toolbox](<https://creatorstoolbox.com/blog/shopify-more-channels-and-features-now-available-in-campaign-autopilot>)

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