# Meta is now an AI channel in your admin

By Steven Van · 2026-09-08

Products sync to Meta by default via Shopify Catalog, with controls to manage access and check performance in the admin.

Meta now appears as an AI channel in the [Agentic Storefronts](<https://changelog.shopify.com/posts/meta-is-now-an-ai-channel-in-your-admin>) section of the [Shopify](<https://creatorstoolbox.com/tools/shopify>) admin, alongside a store's other AI channels.

- Products are shared with Meta by default through Shopify Catalog.

- Merchants can manage access for Catalog and direct checkout.

- Performance for Meta can be viewed in agentic settings.

![Shopify](<https://www.google.com/s2/favicons?domain=shopify.com&sz=128>)

Shopify

Build and run an online store — e-commerce platform with themes, payments, inventory, and AI tools for creators selling products.

[View Shopify →](<https://creatorstoolbox.com/tools/shopify>)

[Original source](<https://changelog.shopify.com/posts/meta-is-now-an-ai-channel-in-your-admin>)

[Read Meta is now an AI channel in your admin on Creators Toolbox](<https://creatorstoolbox.com/blog/shopify-meta-is-now-an-ai-channel-in-your-admin>)

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Canonical source: https://creatorstoolbox.com/blog/shopify-meta-is-now-an-ai-channel-in-your-admin