# Runway pitches Project Luxo to Hollywood

By Steven Van · 2026-05-27

The initiative behind a series of short films shown to studio executives, producers, directors, writers, actors and reporters.

Runway has launched Project Luxo, an initiative built around the idea that AI-generated video has now crossed the uncanny valley. Over the past few weeks the company showed a series of short films to Hollywood executives, producers, directors, writers, actors and reporters.

[View media](<https://video.twimg.com/amplify_video/2059278704052768768/vid/avc1/838x360/29c-fDOqcEUU-sOJ.mp4>)

![Runway](<https://www.google.com/s2/favicons?domain=runwayml.com&sz=128>)

Runway

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[Read Runway pitches Project Luxo to Hollywood on Creators Toolbox](<https://creatorstoolbox.com/blog/runway-project-luxo>)

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